Helping vendors meet end-customers and deliver the best experiences

Discover, package, position, market, sell, deploy

Discover

Defining the opportunity

Activity

  • Research the market opportunity, audience, pricing and competitors
  • Review the product, pricing strategy and available sales and marketing assets
  • Documentation and planning

Outcome

  • Market opportunity analysis report
  • Creative brief
  • Go-to-market plan

Package + Position

Preparing for launch

Activity

  • Review and develop supporting sales collateral and web assets
  • Research and produce campaign assets
  • Localize positioning and messaging

Outcome

  • Localized business development kit
  • Multichannel campaign plan
  • Outbound marketing brief

Market + Sell

‘Lifting the lid’

Activity

  • Multichannel campaign execution across social and telesales
  • Partner network initiation
  • Account management and lead nurture

Outcome

  • Engagement dashboard reporting
  • Qualified opportunities
  • Pipeline revenue

Deploy + Support

Delivering great experience

Activity

  • Local client delivery and management
  • Customer success management and support
  • First level technical support

Outcome

  • Project delivery
  • Services and maintenance revenue
  • Client success
Effective positioning, specialist project teams, hybrid solutions, ROI