Our approach to content
We work with our clients to ensure the focus is on the output result, ensuring maximization of user comfort to adopt, engage, and use marketing applications; either in-house or via the cloud.
Where culture is the divide, we ensure that the team is ready to adapt, ready to engage, and where possible regionally located. We have native speakers in Japanese, French, German, Dutch, and of course, English.
For brand owners, their agents, and their audiences, having a single, managed source of trust is essential. Whether this be for the implementation of managed workflow for the creation of campaigns, on-message and timely updates, or the control of digital rights management, the tailored software environments we provide offer a step-change in ease of use, plus proven cost savings, and coordinated efficiency for marketers, their designers, and agency owners alike.
Online/Offline Retail experiences
Retailers are becoming increasingly focused on the omnichannel experience. Utilizing their own online channels to drive offline purchases, refining and optimizing their own website and application touch-points, and/or building incremental sales with approved affiliate shop fronts. Statistics show that 40% of purchases are made using a combination of offline and in-store activity, and with onboard smartphone and tablet app usage on the constant increase this is only set to rise further.
Travel, Leisure and Tourism
For this sector, how you deliver consistent and coordinated experiences is critical. Even as traditional print is likely still an essential component of your strategy, audiences increasingly expect a rich blend of digital experience over multiple channels, platform and application. To execute this we work with in-house teams, the tools they use, and their trusted suppliers and coordinate them around a range of centralized platforms. Then, crucially we help them measure each customer moment so they can both better understand how great brand experiences work… and deliver more of them every day!
Industry and Manufacturing
‘Above the Line’ content availability is our most common ‘ask’ from industry and manufacturing clients. This requirement goes beyond the headline need for say a large motor brand to keep consistent loyalty with their audience through effective personalized detail. With our design of Product Information Management (PIM) solutions, Industry and Manufacturing businesses gain true benefit across all stages of planning, production, marketing and sales. And… whenever the need arises, intuitive access to component level detail for their people and audience communities alike.
Museums, Institutions and Learning
Making materials ready for display today, to the right audience, at the right time, requires a new approach for both the presentation of detail and the data it delivers. Interactive and intuitive access to on-demand materials for learning and data access is core, whether you are an educational institution delivering access to relevant and personalized content to students, a curator at a museum deciding what information to record against a collection of artefacts, or an organization that is looking to deliver on-demand training and materials to their people and visitors.
Who else do we work with…
Our team, and experience
Our teams are specialists in media and content technology. We’re experienced in providing individual and combined technologies, making user experience seamless across tasks and interaction. We know it’s never going to be simple, but when you do engage, you want to ensure the input is correct, and the output is on point.
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